Make It Your Own.
Posted by freddepot on Oct 21, 2008
By Fred Leo
Ad Giants Contributor
Advertising itself is derivative in the sense that it takes its cues from our culture and from itself, so it's not surprising that advertising executions can seem to imitate one another. And that's not necessarily a bad thing, so long as the creative device works.
Consider the TV technique I'll call implied consensus. This is when you take a script and cut to different people in new environments repeating keywords.
MAN #1: I want a bank that understands where we are financially, a bank that "gets" my needs.
