When it comes to small business marketing online, email is one of the most effective tools for reaching your target audiences. Depending on whose estimation you trust, somewhere between 77 percent and 96 percent of all Americans use email, and studies show that about 60 percent of consumers who receive an email from a retailer are likely to make a purchase. That huge market can easily be tapped if you have the knowledge to run an email campaign effectively.

If you are a small business owner, you know that keeping track of all aspects of your business can be tough — especially when it comes to small business marketing. Enter MODsocket. MODsocket is like having your own marketing department, without the hefty cost.