When it comes to small business marketing online, email is one of the most effective tools for reaching your target audiences. Depending on whose estimation you trust, somewhere between 77 percent and 96 percent of all Americans use email, and studies show that about 60 percent of consumers who receive an email from a retailer are likely to make a purchase. That huge market can easily be tapped if you have the knowledge to run an email campaign effectively.

What is the ONE thing businesses owners, executives and marketers hate the most? Negative customer feedback! But let’s take it up a notch…it’s the complaints that are broadcast on social media channels and review sites, such as Yelp, Twitter, Facebook, Urban Spoon... just to name a few. In the restaurant and food service business today, there is as much room for poor service and disgruntled customers as there is for huge margins – which means BARELY any room!