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Marketing Resource Guide

Use the MODsocket marketing resource guide to identify marketing tools and options that are suited to your particular need.

My business is new or no one knows who we are. How do I build awareness?

Here are some items or services in the store that can help you get started:

  1. Focus Group / Research – this resource can allow you to gain insight from customers and potential customers. Insight that will allow you to get a firm grasp on what they think of your business and how to best connect with others like them. It’s always a great place to start because it will help focus the marketing into an area that will be most effective for you, rather than playing a guessing game.
  2. List Services – use this resource to identify potential buyers based on proximity to your location and/or demographic and lifestyle factors such as income, family size, hobbies and more. MODsocket allows you to build your mailing list then use it to distribute your marketing campaigns to those you have selected.
  3. Interactive Direct Mail & Sitelet – use this resource along with your marketing list to engage customers and prospects with a personalized, interactive, trackable campaign that delivers your message in a persuasive manner using text, graphics, audio, video, and animation. These campaigns can be action-driven with an offer or coupon and will alert you the instant that a target engages your offer.
  4. TWURL Campaign – use this new product to directly market to each of your Twitter followers. Combined with a solid Twitter following, companies can deliver personalized messaging to targeted customers via Twitter, and like Interactive Direct Mail, it is very trackable, actionable, and offer driven. A great way to leverage social media and drive business for your company.
  5. Promotional Event – using our partner SCA Promotions, you can now launch and run a high level and slick promotion to incentivize customers to try your new business, product, offer or service; or, drive customer loyalty by using a specific promotion like “Gas For Life.” Promotions include an online game, game cards and grand prize!
     
We need new customers, more traffic or more spending from existing customers. How do we generate demand?

Consider these marketing tools to drive demand for your products or services:

  1. List Services – use this resource to identify potential buyers based on proximity to your location and/or demographic and lifestyle factors such as income, family size, hobbies and more. MODsocket allows you to build your mailing list then use it to distribute your marketing campaigns to those you have selected.
  2. Interactive Direct Mail & Sitelet – use this resource along with your marketing list to engage customers and prospects with a personalized, interactive, trackable campaign that delivers your message in a persuasive manner using text, graphics, audio, video, and animation. These campaigns can be action-driven with an offer or coupon and will alert you the instant that a target engages your offer.
  3. Direct Mail – always a solid way to engage clients with offers or specials. Try to keep the messaging to providing incentive, deals and offers so targets hold onto the mailer and need it to collect the deal. Include a coupon, promotional code or time sensitive message to increase the likelihood of targets keeping and using the mailer.
  4. Radio – this is a great medium to reach a lot of targets at one time. Make the message “deal driven” with a time sensitive message. Purchase the media package with this item to insure proper placement of the radio spot to get the greatest response. While it seems expensive, radio is the most cost effective way to get your message to hundreds of thousands of targets at one time compared to other media, and when done properly, it can generate many response in a short amount of time.
  5. SEO – this should be a staple in your business if you have a website. With the clutter found now in search engines (Google's web page index currently includes 46 billion web pages), you need to insure your business can be found. The Internet is now the first place targets go to find out information about you. So use SEO to help customers to quickly and easily locate your business!
  6. e-mail - with a solid target list, e-mail can be an effective tool to “communicate regularly” with current customers. Because of spam laws, it is imperative that a business compile their own “opt-in” list to make sure this communication is welcomed. You can extend the power of e-mail be rewarding customers with special offers if they “share” or “forward” your e-mail communications.
  7. Mobile Loyalty Program – using our partner CardStar, you can now provide an incentive program for frequent use of your business or services with a high quality iPhone or Android mobile app program!
  8. Promotional Event – using our partner SCA Promotions, you can now launch and run a high level and slick promotion to incentivize customers to try your new business, product, offer or service; or, drive customer loyalty by using a specific promotion like “Gas For Life.” Promotions include an online game, game cards and grand prize!
  9. Mobile App – why not have a business specific app for smart phones? Through our partner, Anyware Mobile Solutions, companies can now have their own app to drive awareness and repeat business!
We are planning a new product or service launch. What can we do to get the word out and generate awareness and demand?

Here are items in the store that can help promote your product launch:

  1. Focus Group / Research – this package will target your potential customers and get a firm grasp on what they think of your business or know about it. It’s always a great place to start because it will help focus the marketing into an area that will be most effective for the customer, rather than playing a guessing game with tools like e-mail or direct mail, when they may not need that yet.
  2. Promotional Event – using our partner SCA Promotions, you can now launch and run a high level and slick promotion to incentivize customers surrounding a new product, offer or service, or, drive customer loyalty by using a specific promotion like “Gas For Life.” Promotions include an online device, game card and grand prize! Click here to view promotional resources.
  3. Mobile Loyalty Program – using our partner Card Star, you can now provide an incentive program for frequent use of your business or services with a high quality mobile app program!
  4. List Services – this lets the you build a solid list to use in the system for the “my account” area which you can then use for several items and campaigns in the store. You most likely have never built a list using filters like you get from Accudata, and this will insure greater chances for your marketing success.
  5. Interactive Direct Mail & Sitelet – with a solid list, this enables the you to engage customers and prospects with a campaign that delivers a very high level of tracking and enables the business to target specific, customized messaging to the target. It can be action-driven with an offer or coupon and deliver immediate action to the business.
  6. TWURL Campaign – by using this new product, combined with a solid Twitter following, you can achieve variable messaging to targeted customers, and like Interactive Direct Mail, it is very trackable, actionable, and offer sensitive. A great way to leverage social media to the ninth degree and drive business.
  7. Radio – this is a great medium to reach a lot of targets at one time. Make the message “deal driven” with a time sensitive message. Purchase the media package with this item to insure proper placement of the radio spot to get the greatest response. While it seems expensive, radio is the most cost effective way to get your message to hundreds of thousands of targets at one time compared to other mediums, and when done properly, it will generate more response in less time.
We are planning a special offer or holiday sale. What is the best way promote it?

Consider these items to promote your special offer or sale:

  1. Interactive Direct Mail & Sitelet – with a solid list, this enables the business to engage customers and prospects with a campaign that delivers a very high level of tracking and enables the business to target specific, customized messaging to the target. It can be action-driven with an offer or coupon and deliver immediate action to the business.
  2. Direct Mail – always a solid way to engage clients with offers or specials. Try to keep the messaging to providing incentive, deals and offers so targets hold onto the mailer and need it to collect the deal. Include a coupon, promotional code or time sensitive message to increase the likelihood of targets keeping and using the mailer.
  3. TWURL Campaign – by using this new product, combined with a solid Twitter following, companies can achieve variable messaging to targeted customers, and like Interactive Direct Mail, it is very trackable, actionable, and offer sensitive. A great way to leverage social media to the ninth degree and drive business.
  4. Radio – this is a great medium to reach a lot of targets at one time. Make the message “deal driven” with a time sensitive message. Purchase the media package with this item to insure proper placement of the radio spot to get the greatest response. While it seems expensive, radio is the most cost effective way to get your message to hundreds of thousands of targets at one time compared to other mediums, and when done properly, it will generate more response in less time.
  5. e-mail - with a solid target list, e-mail can be an effective tool to “communicate regularly” with current customers. Because of spam laws, it is imperative that a business compile their own “opt-in” list to make sure this communication is welcomed. You can extend the power of e-mail be rewarding customers if they “share” or “forward” these e-mail communications and receive special offers for doing so.
  6. Promotional Event – using our partner SCA Promotions, you can now launch and run a high level and slick promotion to incentivize customers surrounding a new product, offer or service, or, drive customer loyalty by using a specific promotion like “Gas For Life.” Promotions include an online device, game card and grand prize! Click here to view promotional resources.
How do I create, upload or purchase marketing lists? icon

MODsocket allows you to quickly create custom lists of up to five recipients, upload larger lists contained in Excel files, or to purchase business, consumer, new movers and saturation mailing lists directly from the system. The following videos explain how to do this easily with MODsocket.

Creating and uploading lists

This video explains how to (1) quickly create custom lists of up to five recipients and (2) upload larger lists contained in Excel files.