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What Is A Marketing Plan?

by Greg Alban

Posted on March 14, 2017 06:16 PM

We've all heard of them. And if you're a small-business business owner, you've probably used them at one time or another. But still, there are many interpretations of what a marketing plan is, exactly. The reason for all the confusion is that the term "marketing plan", can represent different things to different people, depending on the type of business you own, its size, and where it is in its evolutionary lifecycle.

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Business Copywriting: Lesson Three

by Greg Alban

Posted on March 14, 2017 05:56 PM

In this installment of our copywriting series for small-business owners, we're going to discuss two very separate but inter-related tips that pertain to content development. The third tip we'll discuss is purely a matter of style. But an important one because it is prone to overuse. 

Be Honest: If You Can't Follow Through On It, Don't Promise It

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How to write a blog people actually read

by Greg Alban

Posted on March 07, 2017 05:58 PM

Chances are you’ve read a lot of blogs. Have you ever wondered what makes you follow one blog over another? What makes one blog more successful? It all comes down to content, and the way you develop, write and organize that content.

The best blogs entertain their audience. If you have a subject people relate to, by all means capitalize on that. If your style of writing is entertaining, engaging and interesting, people will want to follow your blog.

Here are some guidelines to developing and writing a successful blog:

Develop an interesting, relatable writing style

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