The Basics Of SEO & SEM | MODsocket

The Basics Of SEO & SEM

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The Basics Of SEO & SEM

by Donovan Dillon Contributor

Posted on October 07, 2014 20:15 PM

VIDEO BLOG - SEO, or Search Engine Optimization, is essentially making your website more Google-friendly. By optimizing the content on your website through keywords and phrases, you can make it easier for people to find your website when searching for something. SEM, or Search Engine Marketing, is paying for advertising through search engine sites. SEO and SEM can seem intimidating at first, but by using them strategically, you can help drive traffic to your website and increase your revenue.

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.