by Donovan Dillon Contributor
Posted on October 07, 2014 20:15 PM
VIDEO BLOG - SEO, or Search Engine Optimization, is essentially making your website more Google-friendly. By optimizing the content on your website through keywords and phrases, you can make it easier for people to find your website when searching for something. SEM, or Search Engine Marketing, is paying for advertising through search engine sites. SEO and SEM can seem intimidating at first, but by using them strategically, you can help drive traffic to your website and increase your revenue.