The Benefits of Every Door Direct Mail | MODsocket

The Benefits of Every Door Direct Mail

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The Benefits of Every Door Direct Mail

by Donovan Dillon Contributor

Posted on November 05, 2014 19:41 PM

There are many who believe direct mail campaigns are no longer effective methods for small business marketing. But the fact is, 79 percent of consumers act on direct mail immediately compared to just 45 percent of those who receive promotional emails. In addition, 51 percent of consumers prefer to receive direct mail advertising from local businesses, making direct mail an excellent option for home-service companies.

Easy to Target

One of the greatest benefits of a direct mail campaign is that it can be highly targeted. Because the campaigns can be focused geographically as well as by purchasing history of consumers, a home-service business can direct their campaign specifically toward customers who are most likely to act on the small business marketing. For example, a landscaping service can use a mailing list for a specific neighborhood where they want to expand their service.

Discount Offers

Another benefit of a direct mail campaign is the ability to place discounts directly in the hands of consumers. This is very beneficial for retaining current customers or bringing in customers who have not purchased recently. By using a coupon within the direct mail piece, business owners are able to better track the success of the campaign as well. By personalizing the mailing, the consumer also feels that the small business marketing is directed specifically to them, and they are more likely to act on the advertising.

Cost Effective

A direct mail campaign is one of the most cost-effective methods for small business advertising. Using today’s software, a company can design their own colorful, eye-catching brochure or post card and have them printed at reasonable costs. In addition, companies can send out small batches as a test to track how successful the campaign is and make adjustments as necessary.

Despite the reports to the contrary, direct mail campaigns are still a viable method for reaching consumers and are the perfect option for home-service providers who need to focus on specific target markets. To learn more about how MODsocket can help take your small business marketing efforts to the next level, visit us online at

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.