Brand Experience and Small Business Marketing | MODsocket

Brand Experience and Small Business Marketing

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Brand Experience and Small Business Marketing

by Donovan Dillon Contributor

Posted on February 20, 2014 19:00 PM

Including a brand experience in small business marketing is critical because a brand must reflect the feelings, emotions and beliefs a consumer has about a company. In many ways, branding adds a human element to a marketing plan, connecting with consumers on an emotional level. What many small businesses forget, however, is that the brand experience is as important for them as it is for the major companies like Nike or Apple.

It Tells a Story

One way that small business marketing and brand experience connect is through the telling of a story related to the business.  Branding helps set one company apart from its competitors.  It explains what the business is and why customers should choose that company over the one down the street. Branding is more than just an attractive logo or an updated Facebook page. Branding through small business marketing needs to remain consistent and clear in order to reach the right customers at the right time.

Practical Application

The best way to get the brand experience into the minds of the consumer is through small business marketing. Advertising creates the feelings, brings out the emotions, and helps customers understand what sets one business apart from another. Therefore, incorporating the brand experience into a marketing campaign should be viewed as a practical application. An advertising campaign makes a promise to a customer; by delivering on that promise, it is more likely that the customer will return as they know they will have a positive brand experience.

Stand Out from Competition

Connecting the brand experience to consumers through small business marketing helps businesses stand apart from the competition. However, it is critical that branding remains consistent throughout.  It is critical that traditional marketing, such as postcards and flyers, deliver the same image of the brand as interactive marketing efforts through mobile apps. By keeping the brand message the same with all marketing messages, consumers have a clear understanding of what the company is and the promise it says it can deliver.


MODsocket offers interactive and traditional small business marketing plans with clear, concise brand messaging. They can provide marketing research and insight that will help your company achieve a brand experience that will lead to better customer satisfaction and improved marketing efforts. To learn more about how MODsocket can help take your small business marketing efforts to the next level, visit us at

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.