Business Marketing Services to Build Online Engagement | MODsocket

Business Marketing Services to Build Online Engagement

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Business Marketing Services to Build Online Engagement

by Donovan Dillon Contributor

Posted on June 13, 2013 19:33 PM


Business marketing services are the best way to build online engagement with your customers as long as you follow a few simple tips.  Everything from small business Internet marketing to using other media to promote your online presence helps to connect with current and potential customers online.

Recognize Target Audience

The most important thing to remember when building online engagement is to know who your target audience is, say business marketing services.  If your customers are baby boomers, using modern social media to reach them may not be effective, while businesses that target 18- to 25-year-olds may find tremendous success with social media outlets such as Facebook and Twitter. 

Paint a Picture

Consumers are often visual learners when it comes to small business Internet marketing.  In order to grab their attention, paint a picture or tell a story that draws them to your products or services.  Be sure that the hero of the story is the customer—and not you.  The story or the picture should give the consumer a sense of what they can expect if they choose your company over your competitors.

Remember Brand Identity

Remember that an important part of your business marketing services is your brand identity.  Never assume that consumers know everything about your products and services.  Your brand is also more than your logo, as a brand identity is what consumers think of when they see your company name, colors, or logo.  Good business marketing consultants can help you keep your brand identity relevant to your small business Internet marketing.

Consumer Feedback

Finally, business marketing services serve as a reminder of the importance of consumer feedback when engaging customers online.  Facebook, Twitter and YouTube offer instantaneous ways for information about your company to reach millions of people, whether the information is positive or negative.  Make a habit to search for information about your company through search engines such as Google and Bing to see what customers are saying.  Watch social media posts should an unhappy customer post a negative comment.  Always respond to any feedback online, even negative feedback, as it lets customers know you care about what they say.  Address any issues a customer posts online to ensure another customer does not have the same negative experience.

Building online engagement can be a challenge, but if done properly, can be very rewarding.  Visit us at and sign up for our free trial today.

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.