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Choosing the Right Print Service for your Company Printing

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Choosing the Right Print Service for your Company Printing

by Donovan Dillon Contributor

Posted on May 22, 2012 16:29 PM

Once small business owners realize that not all printing projects can be completed using a desktop printer, they often turn to a print service designed especially for small business.  A print service offers the best option for professional and quality printed documents, but it is important to follow a few simple guidelines to choose the print service that best suits your needs.

 

Expertise

Printing is more than simply running sheets of paper through a big copier.  In fact, some print services specialize in specific types of printing.  A print service that specializes in business cards may not offer book or calendar printing, and if they do, they may not offer high-quality products.  Be sure to ask print service companies what types of products they offer and request samples of any work they have done in the past.

 

Time

Frequently, businesses think that a print service can print any size project, no matter how complicated, in a short time.  However, rushing a printing project often results in typographical or other types of errors.  To avoid those, it’s best to involve the print service at the beginning of the project rather than just before it is ready to be printed.  The print professional can offer suggestions and advice to ensure your job meets your expectations and is of the highest quality.

 

References and Guarantees

When trying to find the print service that best suits your needs, check online review sites or ask for references from customers who have used that print vendor.  A printing company should also offer a written guarantee that they will run the project again at no additional charge if there is an error on their part. 

 

Price is an important factor when it comes to choosing a print service, but it is also important to get the quality and service you need.  A print service provides not only a printing service but consists of artistry and craftsmanship as well.  For more information on print service for small business, visit the MODsocket.com print resources page.


About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.