by Donovan Dillon Contributor
Posted on October 02, 2014 00:53 AM
Email marketing, like any type of marketing, is an ever-changing world. New SPAM laws, protections against phishing and the explosion of social media have all changed the way email marketing services operate. However, one method for marketing via email that remains tried-and-true is the email newsletter. In some businesses, email newsletters have been replaced by other marketing methods; however, it may be time to consider adding it back into your marketing mix.
Addressing Different Consumer Needs
One of the most important things to remember about email marketing is that every consumer is different. Some consumers prefer to follow businesses on Twitter while others choose to view the posts on a Facebook page. Others prefer to receive notice of deals and specials through the regular postal service. However, there are many consumers who prefer to receive information about your company via their email inbox. In addition, an email newsletter can be linked on your website so that it can be tweeted or shared on social media networks, allowing consumers to access the information by their preferred method.
From Lead to Purchaser
An email newsletter allows you to build relationships with potential customers unlike other methods of email marketing. You know the customer is interested because they’ve signed up to receive the newsletter. Ensure the newsletter provides tips, suggestions and information that the consumer will use in their everyday life, not just coupons and specials. An email marketing services expert can help you create newsletters that will capture the attention of potential customers in a polite, non-committal way, helping to turn those leads into customers much quicker.
SEO and Content Marketing
Many businesses avoid email marketing because they don’t see the benefit in today’s SEO and content-driven world; however, this is exactly why an email newsletter is critical. An email newsletter can be archived on your website, automatically updating your copy and giving your SEO efforts a boost. A well-written email newsletter containing valuable information also adds content to your website, helping to get your business noticed more quickly and move up in search engine rankings.
An email marketing specialist, like MODsocket, can help take your email marketing efforts to the next level. To learn more about our email marketing services, visit us at www.modsocket.com.