by Donovan Dillon Contributor
Posted on July 17, 2012 21:22 PM
Online advertising is growing in popularity when it comes to promoting a small business and its products and services, but flyers, business cards and brochures are still the top methods for promoting any company. A print service for small business can print flyers, business cards and brochures at relatively low costs, giving your company a professional image.
Used in combination with other advertising methods, flyers are one of the best ways for small business to promote products and services. Flyers help with brand recognition and let customers know more about your business. It is important to use strong headlines, catchy text and creative graphics to grab the readers’ attention. However, most people simply scan a flyer for the information that pertains to them; therefore, text should be concise and organized into small sections. Be sure to include a clear, authoritative call to action that alerts the recipient as to what action to take next.
Business cards are a reflection of the person handing them out. Great cards give the impression that you do great work and offer long-lasting advertising for your company. People hold onto business cards longer than any other type of printed advertising, and these cards are often passed on to others. Always have business cards professionally printed. The more creative the card, the more likely a recipient will remember the company information on the card. Use both sides of the card, perhaps adding testimonials, directions or other information to the back of the card. One suggestion to tie printed advertising to an online identity is the use of QR codes. Adding a QR code to the back of your business card allows someone to scan the code using a smartphone, which then takes the recipient to a mobile version of your website.
Although slightly more expensive to print, brochures are another way to bring credibility to your company. Unlike flyers, brochures are usually bi- or tri-folded and printed on two sides, allowing you to include more information than with single-page flyers. When designing a brochure, keep in mind the target market and the purpose of the brochure. Try not to overload the recipient with too much information, but give basic data that supports what the brochure is trying to convey.
Although online advertising seems to have overtaken print media, flyers, business cards and brochures are still the best way to reach a larger target market. For more information on how flyers, business cards and brochures can benefit your small business, visit www.MODSocket.com.