Keywords -- The Key That Unlocks Online Business | MODsocket

Keywords -- The Key That Unlocks Online Business

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Keywords -- The Key That Unlocks Online Business

by Donovan Dillon Contributor

Posted on October 08, 2014 21:39 PM

Web optimization may seem confusing at first, but once you understand how search engines find information on the Internet, it becomes clear why search engine optimization is critical for your small business website to be found among the sea of other sites available to consumers.

What is Search Engine Optimization?

Search engine optimization, also known as SEO, is the process of directing traffic to your small business website through free or organic methods. Each search engine (Google, Bing, Internet Explorer, etc) has specific algorithms, or requirements, which they use to determine which sites will appear first on results pages after someone searches for information on the Internet. Through web optimization, search engines are more likely to find your website and list it at the top of search engine results.

Importance of SEO

Web optimization is important in order to have your small business website ranked at the top of search engine results. In fact, statistics show that the first position in a search engine ranking receives more than 42 percent of all click-through traffic, while the second position receives less than 12 percent. These statistics alone are evidence of why SEO is critical to driving traffic to your website.

Tips for Best SEO Practices

There really is no way to guarantee that your small business website will appear magically at the top of a search engine ranking. Search engines use complex algorithms that search for specific information in order to rank pages. However, there are some general rules to follow that will help guide search-engine crawlers to certain websites. One of the first things to understand about SEO is that content is critical to attracting crawlers. Focus on providing well-written, unique content that includes an optimized number of key phrases. Today’s web crawlers penalize sites that are “keyword stuffed.” In other words, the key phrases need to be used enough, but not too much. Include backlinks to other sites that relate to your website as these are also rewarded by search engines. Be sure that every page has a keyword-optimized title.

These are the first steps in creating a web-optimized site that will attract search engines to your small business website. MODsocket can help take your web optimization to the next level. Learn more by visiting

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.