by Donovan Dillon Contributor
Posted on July 07, 2015 18:31 PM
I bet you never wondered what your small business can learn from the frill-necked lizard. The frill-necked Lizards isn’t exactly known for his entrepreneurial skills, but he did get one thing right: He knows how to change perceptions. By flaring the skin around his neck, he transforms from an underdeveloped and unthreatening snack into a startling badass of pure intimidation.
So what are some ways a small business with a tight budget can seem bigger than it is? One way is to choose the right medium. Though much has changed in the media landscape, it’s still true that consumers associate a level of success when a company advertises in traditional broadcast media (assuming good taste and good production values.) The subconscious logic is: if they can run this kind of advertising, they must be successful, and if they’re successful, they’re probably good.
Producing a TV or radio spot doesn’t have to be expensive anymore. Radio, especially can deliver value for small businesses by making them seem bigger than they are. There’s a certain gravitas that comes with reaching thousands of people at once, ideally thousands of people in your target demo. With a little care and judgment you can create and run a campaign at least as entertaining, memorable and compelling as anything from a national advertiser. (Here’s an informative guide from fitsmallbusiness.com)
Another way to seem big is with local sponsorship. Your business’s name associated with a local school or club sports program, for instance, generally appears with fewer ads or sponsorships competing for attention, so you’re a bigger fish because the pond is smaller. More important, you’re supporting the community, and that goodwill naturally predisposes prospective customers to give your business a shot.
Speaking of the community, word-of-mouth can be invaluable. Neighbors routinely ask one another for recommendations via community mail lists or services like Nextdoor.com where members support local businesses. Many are strictly community boards with rules about advertising, so read the terms of service and don’t post flagrant ads if that’s prohibited. But as a general rule it makes sense to let your new and existing customers know that if they’re happy with your product of service, they should mention it to friends. (A few lines of your invoice or receipt can be all it takes) This practice helps build the bond between you and your new customer while attracting new ones and building name recognition.
To learn more about how MODsocket's marketing professionals can help your small business not only appear larger, but grow larger, too, schedule a complimentary, no-strings marketing consultation today. After the call, we'll prepare a marketing plan of action specifically tailored to your needs. There's no cost for the consultation or the plan. You pay only for any ala carte marketing pieces you choose to implement. To get started, simply sign up on the home page at MODsocket.com