M School Orientation | MODsocket

M School Orientation

Connect. Consult. Compete.

M School Orientation

by Donovan Dillon Contributor

Posted on August 25, 2014 22:36 PM

Welcome to M School!

We hope you had a great summer and you’re ready to start learning! This semester, we’re excited to teach you the basics of marketing.  From branding to blogs, social media to sweepstakes, we’ll cover everything a smart marketer should know.  By the end of the course, you’ll be positioned to take on the world … or at least a boatload of new customers.

Small businesses are an important part of our community and economy, but running one can be tricky. Our goal is to help make it a breeze to market your company – after all, you have more important things to worry about!  Through your M School learnings, you’ll be equipped to reach your business’ goals, be they client acquisition and growth, rebranding, increased digital presence or anything else.

M School is a 3-month course with a curriculum that includes instruction via blogs, articles and videos; participation via pop quizzes and extra credit; and most exciting, marketing giveaways! Each week will cover a specific topic.  

Here is your syllabus.

WeekSubject MatterDescription
1IntroductionMeet your teacher, learn marketing terms and concepts, and set a budget and expectations.
2What is a Brand?How to brand your company and create a unique brand identity.
3The Power of DesignDesign your company for success, including a great logo and brand assets.
4Keep Your Eye on the TargetHow to identify your target market, convert new customers and keep them coming back.
5The Web WorksThe importance of website design and functionality.
6Stay SocialPromote your business and connect with customers on social media, as well as best practices for each platform.
7EmailDigital marketing and the importance of e-newsletters, digital blasts and more.
8Optimize and Stay Top of MindKeywords that unlock your business, SEO and SEM strategies.
9Script ItRadio and television media plans that are accessible for small businesses.
10Event MarketingPromotions, guerrilla marketing and how to stand out during and after an event.
11Direct Mail isn't DeadHow to efficiently utilize direct mail for your business and neighborhoods.
12People Still Read

Cost efficient marketing options and print techniques to build awareness.






















By the end of M School, you’ll be a marketing whiz.  Our great instructors and tutorials equip you with the knowledge you need to make your business the most buzzed about in its industry – whatever that may be. From real estate to law to consulting, every industry can utilize M School teachings to excel in marketing and grow businesses.

That being said, you have no homework today -- enjoy your night off and rest up for a great semester. See you in class tomorrow!


About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.