by Donovan Dillon Contributor
Posted on August 25, 2014 22:36 PM
Welcome to M School!
We hope you had a great summer and you’re ready to start learning! This semester, we’re excited to teach you the basics of marketing. From branding to blogs, social media to sweepstakes, we’ll cover everything a smart marketer should know. By the end of the course, you’ll be positioned to take on the world … or at least a boatload of new customers.
Small businesses are an important part of our community and economy, but running one can be tricky. Our goal is to help make it a breeze to market your company – after all, you have more important things to worry about! Through your M School learnings, you’ll be equipped to reach your business’ goals, be they client acquisition and growth, rebranding, increased digital presence or anything else.
M School is a 3-month course with a curriculum that includes instruction via blogs, articles and videos; participation via pop quizzes and extra credit; and most exciting, marketing giveaways! Each week will cover a specific topic.
Here is your syllabus.
|1||Introduction||Meet your teacher, learn marketing terms and concepts, and set a budget and expectations.|
|2||What is a Brand?||How to brand your company and create a unique brand identity.|
|3||The Power of Design||Design your company for success, including a great logo and brand assets.|
|4||Keep Your Eye on the Target||How to identify your target market, convert new customers and keep them coming back.|
|5||The Web Works||The importance of website design and functionality.|
|6||Stay Social||Promote your business and connect with customers on social media, as well as best practices for each platform.|
|7||Digital marketing and the importance of e-newsletters, digital blasts and more.|
|8||Optimize and Stay Top of Mind||Keywords that unlock your business, SEO and SEM strategies.|
|9||Script It||Radio and television media plans that are accessible for small businesses.|
|10||Event Marketing||Promotions, guerrilla marketing and how to stand out during and after an event.|
|11||Direct Mail isn't Dead||How to efficiently utilize direct mail for your business and neighborhoods.|
|12||People Still Read|
Cost efficient marketing options and print techniques to build awareness.
By the end of M School, you’ll be a marketing whiz. Our great instructors and tutorials equip you with the knowledge you need to make your business the most buzzed about in its industry – whatever that may be. From real estate to law to consulting, every industry can utilize M School teachings to excel in marketing and grow businesses.
That being said, you have no homework today -- enjoy your night off and rest up for a great semester. See you in class tomorrow!