MODsocket to Make National Broadcast Debut on Lifetime Show | MODsocket

MODsocket to Make National Broadcast Debut on Lifetime Show

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MODsocket to Make National Broadcast Debut on Lifetime Show

by Donovan Dillon Contributor

Posted on October 21, 2013 19:56 PM

MODsocket CEO David Farmer will appear on premier women's morning show, The Balancing Act airing on Lifetime Television, on October 24, marking the national broadcast debut of the first-of-its-kind online marketing-on-demand company. David will appear on the show with Paulette Szykowny, owner of Paulette’s Studio of Dance in Toledo, Ohio, who is a MODsocket customer. The segment, entitled “Mommy to Millionaire…Equipping Women to Build a Powerful Business,” will provide tips to women who are small-business owners.

Balancing Act

The Balancing Act, hosted by Julie Moran on the Lifetime Television cable network, illuminates new ways for women to achieve success in all areas of life, and is dedicated to presenting solutions that women can use to overcome today’s challenges. This fits in line with the MODsocket philosophy that brings Madison Avenue disciplines to Main Street. The company focuses on helping small business achieve greater success by providing them with professional-level marketing normally reserved for big business.

Paulette’s Studio of Dance

Paulette Szykowny plans to offer the MODsocket customer prospective, explaining how the company helped her rebrand and reposition her studio in a manner that brought more business through her doors. In 2012, Paulette’s Studio of Dance earned the Toledo City Paper Best of Toledo for 2011. On the show, David will explain the importance of developing a solid, workable marketing plan, and how through the MODsocket system, small business owners are able to access a full range of marketing products and services in one location. Customers can find everything from traditional print and broadcast media to progressive marketing methods, including pay-per-click advertising, interactive social media, and website design.

Vital Information for Women Business Owners

Host Julie Moran says that MODsocket will be very beneficial for the women who watch the show, many of whom are looking for methods to grow a small business. The success MODsocket has in creating small-business marketing plans that achieve results will be very beneficial to women who are already in business or those that are just starting out.

The episode featuring MODsocket will appear on The Balancing Act on October 24 at 7 a.m. Eastern (6 a.m. Central). The show will re-air on Thursday, October 31, in the same time slot. To learn more about how MODsocket can help take your small business marketing efforts to the next level, visit the MODsocket website at

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.