From Mugs to More | A MODsocket Success Story | MODsocket

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From Mugs to More | A MODsocket Success Story

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From Mugs to More | A MODsocket Success Story

by Donovan Dillon Contributor

Posted on March 19, 2015 19:15 PM

At MODsocket, we love to help small businesses succeed. It's our mission, our mantra, our forte. In order to do so, we often help with small business marketing, but we also assist with much more than that. Our consultants have years of experience in the advertising and marketing industries, but they also have a breadth of knowledge about business as a whole, including small business operations, structures and processes, sales funnels, client relationships ... the list goes on and on. With this knowledge and experience, our consultants are able to transcend small business marketing and help small businesses improve at their core so they are set up for long-term growth and success.  They each have great tales to tell about their egagement with customers. We'll be sharing many of those stories with you here over the coming months.

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As a MODsocket Consulting Supervisor, I began my love for creative expression at an early age after finding a passion for drawing and sketching. Since then, I have gone on to win numerous awards for my creative artwork and have worked in every aspect of graphic design and the marketing industry. More importantly, I possess a strong work ethic and a drive for success. I enjoy building great relationships with my clients and, in turn, helping them develop great relationships with their customers. Here's a recent story that illustrates how I approach my clients' business challenges:

 

"I had a consultation with a very nice woman who produced handcrafted coffee mugs with hand-painting dog portraits on them. She spent approximately $5000 on a special machine that would print the glazed images onto the ceramic mugs. She would handcraft the mug, design the pattern for it, administer the glazed pattern to the mug, and then fire them in her kiln. She had gone to a few local boutique pet stores and managed to convince them to sell her mugs in their stores at $35 each. She also sold them through an ecommerce website as well as an etsy store. However, when we were breaking down the cost to produce each mug, we determined that she was making under $5/hr. So, basically, her entire business model needed to be restructured.

I encouraged her to market her ability to print these glaze patterns to local pottery groups for them to use for their own pottery artworks. This way, she could at least make money to pay off the piece of equipment she purchased. She has since been able to expand her offerings and turn a profit where none existed before."

 

All small business owners need help, be it with small business marketing or a payment model. Just like I was able to help this woman expand from mugs to more, our consultants can help your small business succeed with marketing advice and business guidance. To learn more, contact your consultant or sign up for our free 30 day trial at www.modsocket.com.


About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.