by Donovan Dillon Contributor
Posted on December 06, 2012 23:26 PM
Direct mail ideas are more than simply using new fonts for the annual sale postcard or updating the copy on the flyer announcing your latest product. In fact, today’s direct mail marketing requires businesses to “think outside the box” and incorporate new, exciting and unique ideas that will grab the attention of customers when they open their mailbox each day after work. Here are five examples of unique and effective ways to use direct mail to get your company noticed.
One direct mail idea that almost guarantees that the recipient will open the envelope is to write “Free Gift Inside” on the envelope. The fact that most gifts will also create a lumpy feel to the envelope further encourages people to open the mailing. The gift can be a pen with your company logo, a bookmark or a refrigerator magnet—which won’t increase postage costs significantly, yet gives the recipient the feeling that they received something for free. In addition, using the pen or bookmark, or seeing the magnet on the refrigerator gives them a small reminder of your company.
Very few people can resist opening a box they receive in the mail. One direct mail idea is to send an item that is too large for an envelope—use a small box instead. Product samples are perfect for this direct mail idea. For special events, send items related to the theme of the event. For example, a box of candy hearts as an invitation to a special Valentine’s sale or a can cooler for a company picnic.
Another unique direct mail idea is to create an informational article and have it printed so that it looks similar to an actual newspaper. It is also possible to have the flyer printed so that it looks like the article was torn out of a newspaper, giving the information a look and feel of authenticity. Consumers tend to believe what they read in papers, so creating an advertising flyer that looks as if it is a newspaper will draw the customer’s attention.
Unusual Paper and Envelope Stock
It is common to receive direct mail pieces printed on plain white paper and mailed in a plain white envelope. Today, it is possible to get a variety of envelopes and paper stocks that will draw the attention of your customers. Transparent envelopes provide the recipient a glimpse of the information inside, thus making it more likely that they will respond to this direct mail idea. Higher quality paper, such as vellum or linen-feel, also draws the attention of the recipient, as do bright colors.
Giveaways and Sweepstakes
Another direct mail idea is to offer customers a gift for coming into your business or a sweepstakes entry form for them to win a prize. The prize can be as simple as a free home inspection or a $100 gift card, but consumers are more likely to respond if they feel they will win something or get something free.
These direct mail ideas are a great way to reach out to current customers and to connect with potential customers. By using your imagination, your direct mail campaign is more likely to be successful. For more information on direct mail ideas, visit www.modsocket.com.