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Preparing Digital Christmas Campaigns for a Small Business

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Preparing Digital Christmas Campaigns for a Small Business

by Donovan Dillon Contributor

Posted on December 08, 2014 23:53 PM

There is no doubt that digital marketing for small business is becoming increasingly important in today’s online world. In fact, in 2013, one in five Christmas shoppers in the United States and the United Kingdom did all of their shopping online. In the United States, 51 percent of shoppers said they did more than half of their shopping online while 61 percent in the United Kingdom said they did most of their shopping through the Internet. These statistics point to the need for holiday campaigns that tap into online sources to reach customers and help your business stand out from your competitors.

Email Newsletters

One online marketing option that has proven successful in digital marketing for business is the email newsletter. An email newsletter can include a holiday preview sale that offers recipients the ability to beat the rush of holiday shoppers. Be sure to include a method for shoppers to sign up for your email list by letting them know your newsletters contain discounts and offers throughout the year. Offer special services such as free shipping to email newsletter recipients, special gift cards or free gift-wrapping. Include a holiday gift guide in a newsletter sent out just before the holiday that includes items not only from your business, but also from businesses you may partner with as well.

Social Media

The best part about using social media as part of your digital marketing for business is that it allows you to have fun with your customers at Christmas. “Elf on a Shelf” is a popular social media attraction during the holiday, so consider placing the elf in various locations and posting his photo on your social media pages. The Turtle Back Zoo in New Jersey ran a similar campaign in 2013, posting the photo at 6 AM so that parents would be reminded to move their own elves before children awoke. Consider creating a board on Pinterest or uploading photos of products in use to Instagram, which will encourage customers to share their own photos with your company, further enhancing your online marketing.

Pay-Per-Click

The key to pay-per-click marketing for the holidays is to get started early, but not so early it offends shoppers. Many experts say that the online marketing season begins the day after Halloween. In 2011, one report showed that there was a four to six percent increase in sales in the five weeks leading up to Christmas. Some tips for holiday campaigns using pay-per-click are standard, such as using targeted keywords that were successful in previous years. It is also important that your digital marketing for business using pay-per-click has attractive, enticing advertising that encourage consumers to click on them. A themed landing page is another way to keep customers on your website after they are taken to it through an advertisement. Be sure that the advertisement is not annoying to the consumer. Ads that cover an entire page of text or have loud music tend to deter customers rather than entice them. Some experts believe that your pay-per-click for the holiday season should begin as early as July to make the most of online shoppers.

These tips can help you develop a digital marketing for business campaign that will help you stand out from your competitors. To learn more about how MODsocket can help take your small business marketing efforts to the next level, visit us online at www.modsocket.com.


About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.