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Proactive Marketing

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Proactive Marketing

by Donovan Dillon Contributor

Posted on October 21, 2014 18:28 PM

VIDEO BLOG - Just as planning ahead is critical in other areas of your business, like when setting work schedules or ordering inventory and supplies, good pre-planning is equally as important when it comes to marketing. Proactive marketing involves anticipating what your customers will need, determining when they will need it, and making sure your marketing message reaches them just in advance of that need.


About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.