The Pros and Cons of Building Your Own Website | MODsocket

The Pros and Cons of Building Your Own Website

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The Pros and Cons of Building Your Own Website

by Donovan Dillon Contributor

Posted on September 25, 2014 20:20 PM

Today, website creation is easier than ever before with many companies offering templates, graphics and any other tool you can imagine. This can mean significant savings as outsourcing your marketing website can become costly. Although there are benefits to creating a website on your own, it is also important to understand the problems that can occur if you don’t use a professional.

Benefits to DIY Website Creation

Obviously, one of the biggest benefits to creating your own website is the money you save by doing the work yourself. You save by cutting the need to pay a programmer, graphic artist and copy editor to get the website up and running. DIY website creation also gives you the flexibility to create exactly what you want without additional costs for consultations or add-ons. If you have never attempted to create a website, doing it yourself can also give you the satisfying feeling of accomplishment as you learn new skills such as HTML, CSS, JavaScript and Flash. As a bonus, you may also learn Photoshop or InDesign in the process, which are programs that come in handy across the board for marketing purposes.

Drawbacks to DIY Website Creation

However, just as there are benefits to creating your own website design, there are also drawbacks. Website creation is time consuming. Although developing the skills necessary to build the website is a nice perk, very few business owners have the time to learn those skills. In addition, using templates could mean your website looks very similar to other websites in your industry. One of the keys to creating a successful marketing website is setting it apart from others, which can be difficult, if not impossible, with cookie-cutter templates. DIY websites can also look unprofessional, with little consistency between pages, poorly written copy and a general lack of cohesiveness. A major drawback to creating your own marketing website is that it may not work properly. Coding is difficult and a website is worth nothing if your customers cannot access the things they need.

Where to Start

If you have decided to create your own website design, it is important to know where to start. Most do-it-yourself companies offer “what you see is what you get” GUI’s and tools that don’t require you to know HTML,CSS or any other coding language in order to create the site. Many offer the ability to drag and drop text, images or other information into the website editor. When searching for a DIY website creator, you need to answer the following questions:

  • How user-friendly is the program?
  • How flexible are the designs?
  • Does the company offer a wide variety of themes & designs?
  • How browser-friendly are other websites created with the same publishing tools?
  • Can you export your website?
  • What support is available should you have a problem?
  • Does the site have ecommerce tools?
  • Are there hidden costs, such as it costing extra to add tools to your site?
  • How much coding experience will you need?

These questions are important when determining whether or not to build your own website.

To learn more about how MODsocket can help you with your website creation -- as well as some steps you can take to get your small business marketing efforts to the next level -- visit

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.