Real Estate Marketing Tools: Real Estate Branding | MODsocket

Real Estate Marketing Tools: Real Estate Branding

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Real Estate Marketing Tools: Real Estate Branding

by Donovan Dillon Contributor

Posted on January 11, 2013 19:17 PM

Many real estate marketing tools can be adapted to help promote your individual agency brand. Marketing for real estate today includes a combination of online and print media that builds confidence in your agency and attracts customers.



One of the best real estate marketing tools is creating weekly or monthly newsletters.  The newsletter can be a print version (mailed either to a targeted mailing list or through a larger non-specific database collection of addresses) or an online version sent to email addresses of those agreeing to receive such correspondence.  Highlight specific properties available in the newsletter, but also include interesting information like weekend events, tips for homeowners, or seasonal reminders about home maintenance to encourage people to read the publication.  This will create stronger real estate branding for your specific agency -- recipients will connect your agency with the helpful hints you have provided, and be more likely to contact you when they are ready to buy or sell.


Social Media

Today, having a social media presence is critical to business success.  One real estate marketing tool is including your social profiles on your business card and in all advertising, whether print or online.  The use of QR codes is becoming increasingly popular, since smartphone users can access your social media locations with just the click of a button.



The old adage “build it and they will come” is not necessarily true when it comes to your company website.  If your site only shows available properties without offering online contact forms, email capabilities, or resources to help homeowners, then consumers are less likely to interact with your online presence.  One real estate marketing tool that often gets great results is to offer a Q&A section on your website, which includes information about interest rates, the mortgage process, putting contracts on homes, or general information about home ownership.  Including a blog with information about the real estate and mortgage market may also lead more visitors to your website.


With the many varieties of real estate marketing tools available, creating real estate branding is not as difficult as it seems.  For more information about real estate marketing tools and real estate branding, visit

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.