Small Business Marketing Consultant: Why MODsocket Was Created | MODsocket

Small Business Marketing Consultant: Why MODsocket Was Created

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Small Business Marketing Consultant: Why MODsocket Was Created

by Donovan Dillon Contributor

Posted on August 02, 2013 02:44 AM

There is little doubt that a small business marketing consultant helps guide a company through the many mazes that exist in the marketing world.  For a long time, small to midsize companies were left on their own as business marketing consultants focused on larger companies.  Today, MODsocket focuses on the marketing needs of small businesses with the same tools used by agencies that focus on mega-corporations.


Madison Avenue to Main Street

The initial mission of MODsocket was to bring a small business marketing consultant concept from the high rises of Madison Avenue to the storefronts on Main Street.  The founders of the company saw large agencies using a business model that could easily translate to smaller businesses with little effort.  They saw an opportunity to bring high-level marketing ideas to businesses that previously had to rely on the cloud or virtualization.  With MODsocket, a business owner can capitalize on the model of an agency acting as their business marketing consultants as opposed to relying on freelancers, who may not have the specific, long-term interests of the business in mind. 

Experience Required

One key component of MODsocket as a small business marketing consultant is that all their marketing consultants are seasoned professionals with years of practical experience in the advertising industry.  Although the right freelancers can do an adequate job, in reality, the only difference between freelance business marketing consultants and big agencies is that agencies offer better vendors and more strategic processes.

End of Reactive Marketing

MODsocket’s goal as a small business marketing consultant is to eliminate the reactive marketing approach used by many small businesses.  Reactive marketing causes businesses to miss strategy, content, and campaign ideas that proactive marketing provides.  By seeing what a company needs to do before they need to do it, MODsocket provides a consultative leadership method from a strategic position.  Think of them as a brain trust providing vision and strategy for your company that you can tap into and utilize when you need it.

MODsocket is the perfect choice for your small business marketing consultant needs.  For more information about MODsocket and how we can help take your business to the next level, visit us at  You can also follow us on Facebook and Twitter.

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.