Small Business Marketing Tool Helps Owners with Social Marketing | MODsocket

Small Business Marketing Tool Helps Owners with Social Marketing

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Small Business Marketing Tool Helps Owners with Social Marketing

by Donovan Dillon Contributor

Posted on January 30, 2013 00:06 AM


Business owners can benefit from the latest small business marketing tool available through a partnership between SparkEngage, a unique new social-referral platform, and MODSocket, the first Internet-based marketing-on-demand system.  The program offers small businesses an effective new social-referral mechanism designed to help them reach prospective customers and reward current customers, as well as improve their customer retention rate.

What is SparkEngage?

SparkEngage enables small business owners to offer rewards and incentives to existing customers who share special offers with those in their own social media network.  Members select a membership plan, create the deal or offer, and then share it with their friends and followers on Facebook, Twitter and other social media sites.  SparkEngage handles the rest, including tracking activity, and rewards participants as goals are met, making this an excellent small business marketing tool.

Benefits of Platform

The program is actually a hybrid of the old-fashioned “word-of-mouth” referral method combined with new online couponing sites like Groupon or Living Social.  However, because the program is more affordable for small business and offers tracking methods not available from word-of-mouth advertising, it provides much better small business marketing results.  Other couponing sites take a large percentage of the revenue from each sale, while SparkEngage allows the business to keep 100 percent of the entire transaction.  In addition, according to a survey by, 57 percent of respondents reported that more than half of their business was generated by referrals, and 21 percent stated that 91 to 100 percent was generated that way.

Perfect Partner for MODSocket

SparkEngage is the latest in vendor-partners to join the MODSocket platform, which delivers a full range of professional-quality marketing products, services and resources for use in small business marketing.  Users select, customize, and purchase everything from industry-specific print, point-of-sale, and direct-mail materials, or they may choose more sophisticated small business marketing tools, such as research, media buying, custom creative development, and even mobile app development.


Sign up for a 30-day free trial today and take advantage of the many small business marketing solutions MODSocket offers.

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.