Social Media Marketing Tools – Facebook for Small Business | MODsocket

Social Media Marketing Tools – Facebook for Small Business

Connect. Consult. Compete.

Social Media Marketing Tools – Facebook for Small Business

by Donovan Dillon Contributor

Posted on April 17, 2014 19:05 PM

Facebook has become one of the most important social media marketing tools for any small business. Today, the Internet is the most popular choice for consumers who are searching for information, and the majority of those consumers are on Facebook. It is the largest social media platform in the world, and it continues to grow daily. As part of the growth of the social media giant, new social media marketing tools are being offered to small businesses to help them connect with current and potential customers. However, before developing a small business marketing campaign that incorporates Facebook, there are important tips to keep in mind.

Branding is Critical

It is important to remember that a company Facebook page is not the same as a personal Facebook page, although they look exactly the same. When businesses interact with users through their company page, it is critical to keep the company branding in mind. The business logo should be used as the profile picture, and the cover photo should showcase what the business provides. Change the cover photo often, as this enables the company to showcase various products and services. Use search engine optimization techniques when creating the company description, and be sure that the description accurately and thoroughly describes the brand.

Activity is Necessary

A Facebook page for a business can only be one of the company’s best social media marketing tools if it is utilized. Simply making the page and never returning to it will not build traffic, nor will it appeal to consumers. To build followers, the page needs to have content that is interesting, engaging and unique. Facebook users who like the company page will see every status update and post added to the page, so it is critical to update the page regularly. The more often information is posted to the page, the more often those who like the page can see it. More importantly, since it appears on the News Feed of those who like the page, their friends also see it, which may encourage them to visit the page as well, leading to a successful small business marketing campaign.

Engaging Followers

Quality content is important for those using Facebook as one of their social media marketing tools. Keep updates timely and interesting. Occasionally post open-ended questions to encourage user-generated comments on the page. Respond to comments immediately, even if they are critical or negative. Never comment negatively in response to a customer who has had a bad experience; remain polite, making it clear that the company will take steps to solve the issue, but suggest that the customer call or contact a manager or supervisor via email or private message. Respond to private messages immediately as well. When appropriate, offer the unhappy community member discounts or coupons that are not available to those that do not connect via Facebook. This show of goodwill can be an effective part of a small business marketing plan.

Facebook is one of the most important social media marketing tools available, but it must be handled properly in order generate success. MODsocket offers assistance with Facebook page setup and optimization to help businesses with their small business marketing. To learn more about how MODsocket can help take your small business marketing efforts to the next level, visit us at

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.