by Donovan Dillon Contributor
Posted on April 24, 2014 18:52 PM
LinkedIn offers small businesses a multitude of social media marketing tools, yet some smaller companies believe the social media site is just for large businesses or individuals in the job market. Although the social media site offers many paid services, including job postings or premium profiles, there are many free tools available for small business marketing. They simply take a few minutes to set up and keep updated.
One of the most common mistakes with any social media marketing tool is failing to update statuses or remain active. Regular status updates with links, company news or questions provide exposure. By using search engine optimization when creating those status posts, businesses gain higher rankings in search engines. This further increases the potential for consumers to find company information online. One tip for keeping statuses up to date is to have employees spend a few minutes each day checking out what others are sharing, and then commenting on those posts and linking to them when appropriate. Statuses need to be helpful and friendly, not focused on sales, and posts that appear in the morning often see higher engagement.
One of the best social media marketing tools available through LinkedIn is Groups. Groups are discussion areas where users can ask questions, post discussion topics, promote company events or simply connect with others in similar industries. Industry groups are excellent tools for small business marketing, as are regional and local groups. Participating in Groups should be part of the daily or weekly routine for small businesses if they are trying to build a following on LinkedIn. Doing so provides an opportunity to answer questions in a non-sales atmosphere and help the company develop a reputation as an expert in the field.
Businesses often discourage employees from engaging in social media at the office, but allowing an employee to maintain and monitor a LinkedIn profile during the workday could be an invaluable social media marketing tool. If the company website includes employee bios, those bios should include links to the respective LinkedIn profiles as well. This helps clients and prospective clients connect with employees, which is especially beneficial if they are connected through an interest outside of the industry. Employees who are able to build a presence on LinkedIn throughout the workday can also increase the online presence of the company.
LinkedIn may be one of the most overlooked social media marketing tools available. MODsocket can provide assistance with the initial setup and page optimization as part of any company’s small business marketing. To learn more about how MODsocket can help take your small business marketing efforts to the next level, visit us at www.modsocket.com.