by Donovan Dillon Contributor
Posted on May 08, 2014 19:25 PM
One of the newest social media marketing tools available is Pinterest, a site that acts like a virtual bulletin board, allowing users to “pin” items they find interesting to a “board.” Unlike other image-sharing sites, however, Pinterest focuses on allowing users to share other people’s content by saving the information to their own account. Pinterest does not have paid content options, which means small business marketing plans using the site must be more aggressive in efforts to gain users’ attention.
Add “Pin It” Button to Website
The first step in using Pinterest as one of a company’s social media marketing tools is to add a “Pin It” button to the company’s website pages. In order to have users share information found on the website, it needs to be as easy as possible, which is what a simple “pin it” button will do. It is not difficult to add the button to websites, but for those who need assistance, MODsocket offers setup and page optimization services.
Images as Call to Action
The difference between Pinterest and other social media marketing tools is that it is image driven. In most cases, a call to action is text that prompts a reader to take the next step, such as call a company or visit a website. However, because Pinterest focuses on images, creating an image as a call to action is the best way to drive traffic to the company as part of a small business marketing campaign.
Like any of the social media marketing tools available, Pinterest has some etiquette rules that should be followed to avoid annoying users. Always credit sources when linking to websites other than the company site. Keep the profile community-based, not just used as a promotion for products or services. Links should take the user directly to the page that is featured in the pin. One of the biggest complaints Pinterest users have is that a link requires them to search throughout a website to find a particular home decorating idea, recipe or other information that led them to click on the pinned item. In addition, never require users to sign up for email lists, register on the site, or provide any personal information when they visit the site through Pinterest.
Although many small businesses are just beginning to see the value of Pinterest as one of their social media marketing tools, the fact is that the site is growing in popularity and can help improve website traffic and customer base. MODsocket offers assistance in Pinterest setup and page optimization. To learn more about how MODsocket can help take your small business marketing efforts to the next level, visit us at www.modsocket.com.