Social Media Marketing Tools – Twitter for Small Business | MODsocket

Social Media Marketing Tools – Twitter for Small Business

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Social Media Marketing Tools – Twitter for Small Business

by Donovan Dillon Contributor

Posted on May 02, 2014 00:05 AM

Many small businesses are unaware that Twitter offers may valuable social media marketing tools. However, more and more small-business executives are beginning to realize what many larger businesses caught on to long ago—that tweeting brings in customers and revenue. Here are a few simple tips to keep in mind.

Be Sure to Engage Users

Although social media marketing tools that allow for automated tweets to be scheduled and posted are a good way to keep Twitter feeds current, it is still important to monitor the page for user-generated comments or questions. Automated posting programs enable companies to schedule tweets in advance as a timesaving method, but companies should still be checking Twitter hourly to see if comments have been posted. One of the best assets of Twitter is the immediate gratification of response, and many of those who are active on the site have short attention spans.

Learn the Art of Hashtags

Hashtags enable companies to track conversations and build streams around tweets relevant to their particular products or services. However, it is important to realize that a larger stream can be built by expanding the number of hashtags used to create it. For example, a business that sells candy should include hashtags for chocolate, sweet tooth and other candy-related themes as part of the stream for its small business marketing plan. Hashtags can be an invaluable social media marketing tool when they are used properly.

About More than Business

Although the main purpose for becoming active on Twitter is to expand a small business marketing plan, it’s important to develop a personality beyond the typical business tweets. Twitter works best as a social media marketing tool when there is a human touch added to the tweets. Businesses should aim for about five tweets per day, but only one or two of those should send the follower back to a company website. Instead, offer tweets that provide information, link to industry-related articles, or add inspirational quotes to effectively engage readers.

Twitter offers many social media marketing tools for small businesses, and MODsocket can help businesses with their setup and page optimization in order to get the most benefit from a small business marketing plan. To learn more about how MODsocket can help take your small business marketing efforts to the next level, visit us at

About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.