What Is A Brand? | MODsocket

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What Is A Brand?

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What Is A Brand?

by Donovan Dillon Contributor

Posted on September 03, 2014 18:14 PM

<p><iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/WsRZWCRUf_s" width="640"></iframe></p><p>VIDEO BLOG - M School presents a short overview on what is a brand and how to brand your company.</p><p>The key takeaways are:</p><ol><li>Your brand is defined, and affected, by the totality of your customers experience -- not just your logo.</li><li>A well-defined brand makes and reinforces an <em>intentional </em>emotional connection with customers and prospects.</li><li>As with your personal identity, it is important to invest the time and effort to ensure that your brand honors your aspirations.</li></ol>


About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.