Which Print Techniques to Use to Build Awareness of Your Business | MODsocket

Which Print Techniques to Use to Build Awareness of Your Business

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Which Print Techniques to Use to Build Awareness of Your Business

by Donovan Dillon Contributor

Posted on October 29, 2014 17:57 PM

Online marketing has replaced much of printed small business advertising, but that does not mean print techniques are not still an excellent way to get your business noticed. Customers spend a considerable amount of time online today, but they also spend considerable time in the physical world as well. Therefore, using a combination of traditional marketing for small business -- such as print -- as well as online methods to advertise is the best way to reach the your target market.

Important Points about Print Media

Before diving into small business advertising using print media, there are some things you must ask:

  • What are your expectations? It is important to understand what to expect from print media and to tailor your plan around these expectations.
  • What is your experience with print media?  If it has been some time since you last used print media, you may need to research what works today compared to your previous campaigns.
  • Will your target market be reached?  If your target market will not be reached through a print advertisement, then it is not the option you should take.
  • What is the publication’s shelf life?  If you are running a traditional marketing for small business printed advertisement, you need to know how long that publication will be relevant in order to know how long your advertisement will be viewed by others.

By answering these questions, your print media advertising stands a better chance of success.

Printing Ideas

It is also important to remember that small business marketing using printed material is not limited to advertising in newspapers and magazines. Business cards are an example of an important printed item that can spread your company name faster and farther than almost any type of traditional marketing for small business. Company letterhead is another important, but often overlooked, form of small business marketing. Other printed promotional items include postcards for direct mail campaigns and signage that can be used at expos and other events that provide additional advertising for your company.

Tips to Improve Printed Material

There are a few tips to follow in order to make your printed materials stand out from others as part of your small business marketing efforts. Use a simple but structured layout. Use color whenever possible to attract attention. Be sure that your message is focused to provide more impact. Include a headline to grab the attention of the reader. In fact, longer headlines are more effective than shorter headlines, although shorter headlines grab the reader’s attention more quickly. Use photographs rather than artwork in order to connect the subject matter with real world images, and be sure to add a caption under the image. Use the same format and layout in order to keep your branding continuous throughout all print media.

These tips and suggestions can help you develop a printed small business marketing program that uses what many consider traditional marketing for small business. To learn more about how MODsocket can help take your small business marketing efforts to the next level, visit us online at www.modsocket.com.


About the Author

Donovan Dillon is President of Ad Giants - a Next Generation Marketing Services company specializing in software-as-a-service and creative solutions that improve sales and marketing effectiveness. Donovan has over 25 years of marketing, product management and technology planning experience. He was previously head of Marketing for Broadwing Communications, and has held senior marketing and technical positions with Level 3, XO Communications, and ATT.