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  • MODsocket Small Business Marketing Lessons From Lizards

Learning From Lizards

by Donovan Dillon Contributor

Posted on July 28, 2015 07:53 PM

I bet you never wondered what your small business can learn from the frill-necked lizard. The frill-necked Lizards isn’t exactly known for his entrepreneurial skills, but he did get one thing right: He knows how to change perceptions.  By flaring the skin around his neck, he transforms from an underdeveloped and unthreatening snack into a startling badass of pure intimidation.

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How to Measure and Improve Your Small Business Marketing ROI

by Donovan Dillon Contributor

Posted on July 21, 2015 11:35 PM

One of the most challenging aspects of small business marketing is understanding how to measure your marketing ROI. Not only is it difficult to calculate ROI, but it can also be difficult to understand what to do to improve your return on investment in marketing dollars. There are a few key things to remember when calculating marketing ROI. Here are some tips to help improve.

Use Analytic and Measurement Tools

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Copywriting For Your Small Business: Lesson Two

by Donovan Dillon Contributor

Posted on July 16, 2015 12:54 AM

In Lesson One of this series, we focused on the three most basic "must haves" in copywriting: a good headline; a call to action; and proofreading. In this lesson, we'll begin expanding beyond those basics to other fundamentals. These tips concern important considerations like how to address your audience; how to speak about your product or service; and the importance of simplicity.

Address Your Audience Directly

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