Advertising & Promotion | MODsocket

Looking Larger: Lessons Learned From The Frill-Necked Lizard

by Donovan Dillon Contributor

Posted on July 07, 2015 06:31 PM

I bet you never wondered what your small business can learn from the frill-necked lizard. The frill-necked Lizards isn’t exactly known for his entrepreneurial skills, but he did get one thing right: He knows how to change perceptions.  By flaring the skin around his neck, he transforms from an...

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How to Build a Small Business Digital Marketing Budget

by Donovan Dillon Contributor

Posted on April 02, 2015 12:22 AM

Establishing a small business marketing budget can be a difficult task, but it is a critical one in order to create a marketing plan that achieves the goals set by the company. Too often, because small businesses are working within extremely tight constraints, their marketing budget lacks structure...

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Traditional Advertising Holiday Campaigns for Small Business Owners

by Donovan Dillon Contributor

Posted on December 12, 2014 01:02 AM

Although online shopping has grown significantly over the past few years, traditional advertising is still an important part of any small business' marketing efforts. The fact is consumers still respond to traditional methods of marketing, especially during the Christmas season. This may be...

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Preparing Digital Christmas Campaigns for a Small Business

by Donovan Dillon Contributor

Posted on December 08, 2014 11:53 PM

There is no doubt that digital marketing for small business is becoming increasingly important in today’s online world. In fact, in 2013, one in five Christmas shoppers in the United States and the United Kingdom did all of their shopping online. In the United States, 51 percent of shoppers said...

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Stand Out Long After an Event with Promotional Items

by Donovan Dillon Contributor

Posted on November 12, 2014 07:37 PM

When it comes to small business advertising, one of the best ways to keep your company name in the minds of both current and potential customers is through promotional items. Guests at trade shows, business expos, festivals and other events love receiving something for free, and a promotional...

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The Benefits of Every Door Direct Mail

by Donovan Dillon Contributor

Posted on November 05, 2014 07:41 PM

There are many who believe direct mail campaigns are no longer effective methods for small business marketing. But the fact is, 79 percent of consumers act on direct mail immediately compared to just 45 percent of those who receive promotional emails. In addition, 51 percent of consumers prefer to...

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Which Print Techniques to Use to Build Awareness of Your Business

by Donovan Dillon Contributor

Posted on October 29, 2014 05:57 PM

Online marketing has replaced much of printed small business advertising, but that does not mean print techniques are not still an excellent way to get your business noticed. Customers spend a considerable amount of time online today, but they also spend considerable time in the physical world as...

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Radio and Television Small Business Advertising

by Donovan Dillon Contributor

Posted on October 22, 2014 08:53 PM

For many, radio and television advertising may seem to be far too expensive to fit into a small business advertising budget. However, there are many benefits to advertising products and services using both types of media. About 80 percent of radio advertising comes from local businesses, allowing...

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Proactive Marketing

by Donovan Dillon Contributor

Posted on October 21, 2014 06:28 PM

VIDEO BLOG - Just as planning ahead is critical in other areas of your business, like when setting work schedules or ordering inventory and supplies, good pre-planning is equally as important when it comes to marketing. Proactive marketing involves anticipating what your customers will need,...

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Extra! Extra! Why Email Newsletters Work

by Donovan Dillon Contributor

Posted on October 02, 2014 12:53 AM

Email marketing, like any type of marketing, is an ever-changing world. New SPAM laws, protections against phishing and the explosion of social media have all changed the way email marketing services operate. However, one method for marketing via email that remains tried-and-true is the email...

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