Advertising & Promotion | MODsocket

Digital Marketing How-To Guide

by Donovan Dillon Contributor

Posted on September 30, 2014 07:23 PM

VIDEO BLOG - Digital marketing is a way of connecting people with brands in the digital space, giving you real-time results from your marketing campaigns so you can see what’s working and what isn't. No matter which platforms you use, by creating a strategic plan and a consistent message, you can...

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Pros & Cons Of Setting Up Your Own Website

by Donovan Dillon Contributor

Posted on September 25, 2014 08:07 PM

VIDEO BLOG - Once upon a time you needed to know code, and the ins and outs of professional graphics and site building programs. With new DIY solutions out there, you’re assured that, in just a few short hours, you can build a functioning site. What five years ago required a professional or a team...

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Business Advertising | What Makes a Great Logo?

by Donovan Dillon Contributor

Posted on September 10, 2014 11:57 PM

One of the most important parts of your business advertising and branding is your logo. A logo captures customers and is often the first glimpse customers get of your branding message. In fact, logos are so important that many large companies spend as much as $100,000 to have them created. In today...

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SEO Tips That Take Just Minutes

by Donovan Dillon Contributor

Posted on January 30, 2014 06:04 PM

Search engine optimization (SEO) practices constantly evolve as search engines develop new ways to seek information and consumers change the way they search for that information. For companies that are just starting out, or established companies that are launching new online pages, there are a few...

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Does Your Business Need a Branding Makeover?

by Donovan Dillon Contributor

Posted on January 16, 2014 07:02 PM

Online branding is an integral component of your company’s overall brand image, and it’s the first thing potential customers will see when they visit your website, view a social media post, or enter your online store. Many times, business owners are too close to their company to realize when it is...

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Social Media Marketing Strategy: Which Platforms Should My Small Business Be On?

by Donovan Dillon Contributor

Posted on January 09, 2014 07:51 PM

Every small business is aware of the importance of a social media marketing strategy, but with a growing number of social media sites available, it is difficult to know the best place to focus that strategy in an effort to excel in today’s technologically advanced marketplace. Of course, Facebook,...

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Interactive Marketing: Improving Your Mobile Strategy

by Donovan Dillon Contributor

Posted on January 02, 2014 06:09 PM

When it comes to interactive marketing, the statistics are clear regarding the need for a quality mobile strategy. According to the Pew Internet Project, 63 percent of adult cellphone users access the Internet through their smartphone, and 34 percent go online using their phones and not a computer...

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Email Marketing: How to Optimize Your Email Segmentation

by Donovan Dillon Contributor

Posted on December 28, 2013 01:03 AM

Email marketing is like any other type of marketing as it is a way to communicate your company message in a way that reaches the right target audience and motivates them into action. Research shows that 77 percent of consumers prefer receiving promotions through email marketing, yet it is crucial...

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Why Every Small Business Should Set Up Google Places

by Donovan Dillon Contributor

Posted on December 19, 2013 06:02 PM

One of the first steps in creating an SEO strategy for a small business is developing a local online presence, and one of the best places to start is through Google Places for Business. Google Places enables small businesses to establish an identity by helping customers find them in Google searches...

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Email Marketing | Gmail Update is not the End

by Donovan Dillon Contributor

Posted on December 05, 2013 07:25 PM

Gmail, one of the largest email services in the world, recently redesigned their layout to a tabbed configuration, with one tab labeled “Promotions,” designed to filter email marketing messages.  Many in the industry feared that the new tab and filter would drastically reduce email open rates...

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