Brand & Business Identity | MODsocket

Learning From Lizards

by Donovan Dillon Contributor

Posted on July 28, 2015 07:53 PM

I bet you never wondered what your small business can learn from the frill-necked lizard. The frill-necked Lizards isn’t exactly known for his entrepreneurial skills, but he did get one thing right: He knows how to change perceptions.  By flaring the skin around his neck, he transforms from an...

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Business Advertising and Brand Image

by Donovan Dillon Contributor

Posted on September 04, 2014 06:39 PM

The main goal of business advertising is to focus attention on what sets your company apart from your competitors. Your company brand is the promise you make to the customer about what you plan to deliver to them. Using these definitions, it is easy to see why small business advertising and...

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What Is A Brand?

by Donovan Dillon Contributor

Posted on September 03, 2014 06:14 PM

<p><iframe allowfullscreen="" frameborder="0" height="360" src="//www.youtube.com/embed/WsRZWCRUf_s" width="640"></iframe></p><p>VIDEO BLOG - M School presents a short overview on what is a brand and how to brand your...

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The Power Of Good Design

by Donovan Dillon Contributor

Posted on August 22, 2014 10:36 PM

VIDEO BLOG - For your advertising to be successful, it must get noticed. An understanding and appreciation for the importance of good design is so critical to ensuring your marketing success.

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Small Business Marketing Tips to Starting a New Business in 2014

by Donovan Dillon Contributor

Posted on April 03, 2014 06:14 PM

For those who have decided that 2014 is the year to start that small business of their dreams, there are several small business marketing tips to follow to improve the chances of success. There is an old saying that goes “Failure to plan is planning to fail,” and when it comes to opening a small...

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Mobile Apps and Feedback Help Businesses Grow

by Donovan Dillon Contributor

Posted on March 27, 2014 05:13 PM

When Apple announced just five years ago that mobile apps were the future of branding, who would have believed that the use of apps would grow to over a million and counting in such a short time? In fact, the app business is now a $26 billion industry and over 7 percent of businesses in the world...

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Brand Experience and Small Business Marketing

by Donovan Dillon Contributor

Posted on February 20, 2014 07:00 PM

Including a brand experience in small business marketing is critical because a brand must reflect the feelings, emotions and beliefs a consumer has about a company. In many ways, branding adds a human element to a marketing plan, connecting with consumers on an emotional level. What many small...

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Restaurant Marketing | How to Avoid a Bad Review

by Donovan Dillon Contributor

Posted on November 14, 2013 08:05 PM

Even the finest restaurants in the world get the occasional bad review, but by implementing a good restaurant marketing strategy, the good reviews far outweigh the bad.  It is impossible to please every customer when working in the restaurant industry, and, at some point, every establishment...

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MODsocket Honors the National Day of Service and Remembrance

by Donovan Dillon Contributor

Posted on September 10, 2013 11:26 PM

As a way to honor those lost in the horrific events of September 11, 2001, Entrepreneurs for North Texas, which is a program of the Communities Foundation of Texas, celebrate a National Day of Service and Remembrance, known as Freedom Day. This year, the MODsocket staff will be volunteering at a...

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Small Business Marketing Consultant: The MODSocket Value!

by Donovan Dillon Contributor

Posted on August 23, 2013 12:33 AM

 MODsocket is more than just a print marketing service. A MODsocket subscription also provides your company with access to a small business marketing consultant with years of experience in the industry.  Unlike other small business marketing services, MODsocket brings the power of Madison...

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