Brand & Business Identity | MODsocket

Logo Design Ideas To Make Your Logo Stand Out

by Donovan Dillon Contributor

Posted on July 16, 2013 06:32 PM

Logo design can help make your company stand out in the crowd. A great logo design makes your business easily recognizable, and is often the face of your company. In addition, a big part of your company branding will include your logo, so you not only want to make it memorable, but make it reflect...

Continue Reading

Strategic Brand Management: Building an Identity

by Donovan Dillon Contributor

Posted on June 25, 2013 06:00 PM

 Strategic brand management is difficult when you are building your brand from scratch, but by following a few simple steps, you can create effective brand positioning and build your brand identity quickly.  By answering a few simple questions, you can determine what your retail branding...

Continue Reading

Strategic Brand Management: Competitive Advantage

by Donovan Dillon Contributor

Posted on March 12, 2013 05:12 PM

 Strategic brand management is the best way to give your business a competitive advantage.  One of the reasons large, powerful companies succeed is that consumers easily connect their brand with the company, and the reason for this is the branding strategies they use.  Several simple...

Continue Reading

Small Business Marketing: Why MODsocket Was Created

by Donovan Dillon Contributor

Posted on February 19, 2013 05:52 PM

 Small business marketing must include the many different facets of the marketing world.  With technology becoming increasingly more   sophisticated, MODsocket began with a mission to merge modern, electronic methods of advertising with the more traditional methods of generating...

Continue Reading

Brand Management: Why Branding Yourself is a Must for Today

by Donovan Dillon Contributor

Posted on February 06, 2013 12:27 AM

Large companies have long understood the importance of brand management, and there are very few consumers who don’t understand the power of brands.  However, many people confuse brand management with logo recognition, and, although the two are definitely connected, they actually serve...

Continue Reading

Build Better Brand Awareness with a Better Brand Personality

by Donovan Dillon Contributor

Posted on December 21, 2012 05:42 PM

When developing a brand strategy, it is important to understand how building a better brand personality improves overall brand awareness.  One of the keys to having an effective brand is creating a brand awareness that is made up of consistent traits, similar to people developing consistent...

Continue Reading

Rebranding? What is Your Brand Strategy? MODSocket Can Help

by Donovan Dillon Contributor

Posted on December 13, 2012 05:50 PM

There are many reasons why a company may choose to undergo rebranding, and understanding brand management goes a long way toward ensuring a rebranding plan achieves the desired goals.  However, it is important to develop a plan and to understand the reason for the branding strategy from the...

Continue Reading

Strategic Brand Management: Recognizing the Power of Video Marketing

by Donovan Dillon Contributor

Posted on September 07, 2012 05:58 AM

 In today’s visual society, it is no surprise that video marketing must be part of any strategic brand management.  Although video has been around for some time, only recently has it begun to gain popularity in online marketing.  Product information, including installation,...

Continue Reading

Let's shatter some branding myths, okay?

by Donovan Dillon Contributor

Posted on July 14, 2011 10:59 PM

Myth #1 – I don't need a brand.Yikes.  Yes you do!  If you're in business, you need a brand.  Think of it as a business essential, like your phone or your bank account.  You can't very well do business without those, can you?  If we learned anything from the branding...

Continue Reading

How much does branding really affect you?

by Donovan Dillon Contributor

Posted on July 14, 2011 10:54 PM

Earlier this week, I read an interesting lesson plan posted by Carrie McLaren at the Center for Media Literacy.  Armed with PowerPoint slides, she walked into a room of high school seniors and asked them to identify several plants and trees in their Brooklyn neighborhood.Silence.She then put...

Continue Reading

Pages