Direct Response Marketing | MODsocket

Direct Mail How-To Guidelines

by Donovan Dillon Contributor

Posted on November 04, 2014 07:41 PM

VIDEO BLOG - In spite of all the hype you may hear about social-media advertising, one of the most effective marketing tools for small businesses is still direct mail. It’s tried and true. It’s been around as long as it has because… it works.

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Direct Mail Services: Still the Preferred Choice

by Donovan Dillon Contributor

Posted on March 06, 2013 04:20 PM

 Direct mail services, once thought to be going the way of the dinosaur, are alive and well today.  In fact, statistics show that direct mail is still the preferred choice for many consumers to receive marketing information; however, to create an effective direct mail campaign, there are...

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Need Direct Mail Ideas? Five Examples of Direct Mail Letters

by Donovan Dillon Contributor

Posted on December 06, 2012 11:26 PM

Direct mail ideas are more than simply using new fonts for the annual sale postcard or updating the copy on the flyer announcing your latest product.  In fact, today’s direct mail marketing requires businesses to “think outside the box” and incorporate new, exciting and unique ideas that will...

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Direct Mail Marketing: Think It’s Boring? Think Again.

by Donovan Dillon Contributor

Posted on May 22, 2012 04:20 PM

Many businesses have turned away from direct mail marketing, believing that consumers are more likely to react to electronic forms of advertising than the old-fashioned “snail mail” versions.  However, a recent survey found that 64% of consumers surveyed indicated they value information that...

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Creative Direct Mail: Why Postal Marketing is Alive and Well

by Donovan Dillon Contributor

Posted on April 04, 2012 10:06 PM

Creative direct mail is a direct mail marketing technique that uses unique mailing pieces to get the attention of customers.  These methods include a more personalized appearance to the mailing, multidimensional mailings or a combination of both designed to encourage customers to respond to...

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How to run an Effective Email Campaign

by Donovan Dillon Contributor

Posted on March 31, 2012 01:26 AM

 When it comes to small business marketing online, email is one of the most effective tools for reaching your target audiences. Depending on whose estimation you trust, somewhere between 77 percent and 96 percent of all Americans use email, and studies show that about 60 percent of consumers...

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