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MODsocket 2012: Your New Marketing Department

by Donovan Dillon Contributor

Posted on February 08, 2012 12:29 AM

Greetings MODsocket Community,MODsocket was created with a single goal in mind: to provide the small business person with professional marketing resources that were previously out of reach for many.2011 was a year of growth for us as we worked tirelessly to get it right and deliver on that promise...

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Customer Loyalty: What it is, why it matters and how to activate it

by Donovan Dillon Contributor

Posted on November 29, 2011 12:08 AM

What is customer loyalty?The term "customer loyalty" is thrown around quite a bit and is generally used to describe (supportive) behavior from customer to merchant. As business people, we all want our customers to be "loyal" to us -- that is, to give their business to us instead of a competing...

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What is B2B marketing?

by Donovan Dillon Contributor

Posted on October 04, 2011 09:28 PM

Small business marketing must be specifically targeted in order to be effective. Business owners must understand the demographic to whom they are marketing, and have specific plans designed to reach those customers. B2B marketing is just such a specialized marketing strategy.B2B refers to...

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How to conduct small business marketing research

by Donovan Dillon Contributor

Posted on October 03, 2011 11:01 PM

One of the most crucial aspects of small business marketing is identifying the effectiveness of your campaigns. Marketing research can be a vital component of this endeavor, because it is designed to identify customer wants and needs through research and analysis. While there are entire companies...

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How to Build a Small Business Marketing Plan

by Donovan Dillon Contributor

Posted on September 30, 2011 09:17 PM

In small business marketing, as with any endeavor, it is important to have a plan. Promoting your business without a marketing plan is like setting off on a journey without a road map; without a clear idea of where you are going, you are not likely to arrive. Fortunately, a marketing plan does not...

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What is MODsocket?

by Donovan Dillon Contributor

Posted on September 26, 2011 08:32 PM

If you are a small business owner, you know that keeping track of all aspects of your business can be tough — especially when it comes to small business marketing. Enter MODsocket. MODsocket is like having your own marketing department, without the hefty cost.Marketing is one of the top three...

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June 13th, 2011 is the day!

by Donovan Dillon Contributor

Posted on June 11, 2011 02:02 AM

Well folks, after 13 years of working on the notion that world-class marketing services could be brought to the people who need it most, small business, we are set to launch MODsocket.com! It's time to get in the pool and swim. MODsocket began with a dream that big agency level resources and...

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What is the difference between Advertising and Marketing?

by Donovan Dillon Contributor

Posted on January 24, 2010 12:29 AM

This may seem like a fairly straightforward question, but you might be surprised by the number of people who answer that there is no difference -- that the terms are synonymous.They are right in the sense that the two terms are typically viewed and used as synonymous; but I am going to suggest two...

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