Lead Generation | MODsocket

Guerilla Marketing For Small Businesses

by Donovan Dillon Contributor

Posted on November 11, 2014 07:04 PM

VIDEO BLOG - As a small business owner, if you’re not familiar with the term “Guerilla Marketing”, it’s one you should get to know. Guerilla marketing, in its purest form, is a type of low-cost, grassroots marketing designed to get your company, product or service noticed. It’s a particularly...

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The Basics Of SEO & SEM

by Donovan Dillon Contributor

Posted on October 07, 2014 08:15 PM

VIDEO BLOG - SEO, or Search Engine Optimization, is essentially making your website more Google-friendly. By optimizing the content on your website through keywords and phrases, you can make it easier for people to find your website when searching for something. SEM, or Search Engine Marketing...

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How To Identify Your Target Market

by Donovan Dillon Contributor

Posted on September 16, 2014 07:05 PM

VIDEO BLOG - You can’t really craft your marketing efficiently and affordably until you know who you’re talking to. And the more you know, the better your marketing will be.

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Your Real Estate Site and Landing Page Optimization

by Donovan Dillon Contributor

Posted on November 07, 2013 06:12 PM

Real estate sites and interactive marketing strategies are ever-changing entities as the world becomes smaller due to the explosion in popularity of mobile devices such as smartphones and tablets.  In fact, recent research indicates that there are six billion smartphones in use in the world,...

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Real Estate Sites | Developing a Customer Persona

by Donovan Dillon Contributor

Posted on October 31, 2013 05:15 PM

Real estate sites often look very similar, with photos of the agents, the homes and businesses available for sale, and possibly information about the local area.  One way to develop new content for your site that is unique and directed toward your target audience is to create customer personas...

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Real Estate Sites | How to Follow Up with Sales Leads

by Donovan Dillon Contributor

Posted on October 24, 2013 08:02 PM

Real estate sites that have interactive forms for customers to reach out to an agent are an excellent way to generate leads.  A customer who takes the time to complete a form on the website indicates they are interested in working with the agency, either because they like a particular property...

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A Referral Marketing Plan of Action

by Donovan Dillon Contributor

Posted on July 23, 2013 06:48 PM

Referral marketing is a valuable tool to help build your business, and there are many statistics to support this fact.  According to The New York Times, 65 percent of all new business comes from a referral from another customer, and people are four times more likely to purchase from a company...

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Small Business Marketing Tool Helps Owners with Social Marketing

by Donovan Dillon Contributor

Posted on January 30, 2013 12:06 AM

 Business owners can benefit from the latest small business marketing tool available through a partnership between SparkEngage, a unique new social-referral platform, and MODSocket, the first Internet-based marketing-on-demand system.  The program offers small businesses an effective new...

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MODSocket Partners With Refurit to Offer Referral Marketing Opportunities

by Donovan Dillon Contributor

Posted on December 11, 2012 08:52 PM

  As the increasing popularity of social media continues to skyrocket, referral marketing emerges as an excellent tool for converting all those Twitter followers and Facebook likes into customers.  To facilitate this, MODSocket and Refurit have partnered to provide a powerful new...

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Getting New Customers From Thin Air

by Donovan Dillon Contributor

Posted on October 09, 2012 07:37 PM

It is common among small businesses to look at marketing as an "event" (or a series of "events") they must engage in order to get things sold or acquire new customers. And while in part that is true, at MODsocket, we view marketing at a more basic level when trying to help you build your business....

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