Lead Generation | MODsocket

Strategic Brand Management: Attend Conferences to Drive Leads

by Donovan Dillon Contributor

Posted on September 07, 2012 06:24 AM

 There is no question that attending industry conferences and trade shows are an excellent way to generate leads, but without strategic brand management, you may not be getting the most out of those events.  Attracting attention to your company at conferences and trades shows is crucial,...

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Designing a killer direct marketing campaign to drive business to your location

by Donovan Dillon Contributor

Posted on August 30, 2011 05:54 PM

It's been said that "all politics is local." For many small businesses trying to improve store traffic, it is also true that 'all marketing is local.'MODsocket makes it easy for you to market locally and drive business to your location wherever it might be. The keys to doing this successfully...

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Use Interactive Direct Marketing for Superior Lead Generation Results

by Donovan Dillon Contributor

Posted on July 10, 2011 01:50 AM

A MODsocket subscriber recently requested assistance in setting up a campaign to recruit agents for selling his product. While his need was very specific to a particular industry and group of products, it does represent a typical need of most small businesses: that need is effective lead generation...

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7 Easy Steps To Prospecting Success

by Donovan Dillon Contributor

Posted on January 23, 2010 09:55 PM

Success in sales starts with effective prospecting techniques. So what is prospecting? Simply put, it’s the process of identifying qualified leads or potential customers who have expressed interest in your company’s products or service. Properly classifying your prospects will make the sales...

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Are the "Good Ol' Days" Of Prospecting Dead Or Alive?

by Donovan Dillon Contributor

Posted on January 23, 2010 09:53 PM

 Forgive me if continue to refer back to “the good ol’ days”. There was a time when a good salesperson was somewhat in control of their destiny. You could simply grab the yellow pages or the Standard Industry Code book and smile and dial to fill your calendar (remember, I did say “good”...

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