Marketing Performance | MODsocket

What Is A Marketing Plan?

by Greg Alban

Posted on March 14, 2017 06:16 PM

We've all heard of them. And if you're a small-business business owner, you've probably used them at one time or another. But still, there are many interpretations of what a marketing plan is, exactly. The reason for all the confusion is that the term "marketing plan", can represent different...

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How to Measure and Improve Your Small Business Marketing ROI

by Donovan Dillon Contributor

Posted on July 21, 2015 11:35 PM

One of the most challenging aspects of small business marketing is understanding how to measure your marketing ROI. Not only is it difficult to calculate ROI, but it can also be difficult to understand what to do to improve your return on investment in marketing dollars. There are a few key things...

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Small Business Potential with Print Ads | MODsocket Success Story

by Donovan Dillon Contributor

Posted on April 08, 2015 10:19 PM

At MODsocket, we love to help small businesses succeed. It's our mission, our mantra, our forte. In order to do so, we often help with small business marketing, but we also assist with much more than that. Our consultants have years of experience in the advertising and marketing industries, but...

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Assess, Refresh and Implement Your Small Business Marketing Plan

by Donovan Dillon Contributor

Posted on March 20, 2015 10:42 PM

Spring is here! This is the perfect time for businesses to assess, refresh and implement their small business marketing plan. Learn from the past by reviewing what worked and what didn’t, and look to the future to see what strategies or small business goals should be implemented moving forward....

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From Mugs to More | A MODsocket Success Story

by Donovan Dillon Contributor

Posted on March 19, 2015 07:15 PM

At MODsocket, we love to help small businesses succeed. It's our mission, our mantra, our forte. In order to do so, we often help with small business marketing, but we also assist with much more than that. Our consultants have years of experience in the advertising and marketing industries, but...

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M School Final Exam

by Donovan Dillon Contributor

Posted on November 26, 2014 07:14 PM

The first semester of M School is drawing to a close, but you're not done yet ... to complete your course, you must pass the final exam. Study up, you can do it! The answers to these questions can be found in the M School videos and blogs. Good luck!  1. What is one thing to...

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Keywords -- The Key That Unlocks Online Business

by Donovan Dillon Contributor

Posted on October 08, 2014 09:39 PM

Web optimization may seem confusing at first, but once you understand how search engines find information on the Internet, it becomes clear why search engine optimization is critical for your small business website to be found among the sea of other sites available to consumers.What is Search...

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The Pros and Cons of Building Your Own Website

by Donovan Dillon Contributor

Posted on September 25, 2014 08:20 PM

Today, website creation is easier than ever before with many companies offering templates, graphics and any other tool you can imagine. This can mean significant savings as outsourcing your marketing website can become costly. Although there are benefits to creating a website on your own, it...

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How Should Your Website Work For You?

by Donovan Dillon Contributor

Posted on September 25, 2014 05:57 PM

VIDEO BLOG - It seems like everyone has a website these days. But some are more effective than others. A good website should be a tool that increases business for you by attracting new customers and increasing interaction with existing ones. When done properly, the right website can help increase...

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Using Your Marketing Program to Convert New Buyers and Keep Them Coming for Years to Come

by Donovan Dillon Contributor

Posted on September 17, 2014 05:56 PM

One of the main goals of a marketing program is to encourage consumers to purchase your products or services over that of your competitor. Many times, businesses make the mistake of focusing solely on gaining new customers through their small business marketing. However, some reports explain it can...

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