Marketing Performance | MODsocket

Marketing Programs -- You Get What You Pay For

by Donovan Dillon Contributor

Posted on August 28, 2014 11:21 PM

As a small business owner, you know that marketing is important to get your message out to current and potential customers, but you also know that your advertising funds are limited. You may have investigated marketing programs and found that what you can afford doesn’t meet your needs – the old...

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Cost-Effective Marketing Options

by Donovan Dillon Contributor

Posted on August 28, 2014 06:18 PM

VIDEO BLOG - Once upon a time you needed to know code, and the ins and outs of professional graphics and site building programs. With new DIY solutions out there, you’re assured that, in just a few short hours, you can build a functioning site. What five years ago required a professional or a team...

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Just Launched a New Business? Get Your Marketing On Track

by Donovan Dillon Contributor

Posted on July 31, 2014 08:18 PM

Opening a new business is an exciting, albeit frightening, time as you deal with marketing programs, inventory and staff training. It is exciting to plan to offer goods and services that may be unique to an area, but launching a new company also comes with risks and a significant amount of work....

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Planning Your Marketing Campaign

by Donovan Dillon Contributor

Posted on July 29, 2014 09:33 PM

At some point, every small business must develop marketing campaigns designed to promote the products and services they offer. Creating a marketing program for small business may seem like a daunting project, especially for those who have never created one before. First, it is important to ...

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Small Business Marketing Consultants: Your #1 Advocate

by Donovan Dillon Contributor

Posted on July 14, 2014 06:33 PM

As many business owners know, small business marketing often requires them to wear many hats in order to create a marketing campaign. They often must be the art director, market researcher, account executive and copywriter for marketing efforts. Unfortunately, when a business owner is required to...

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How to Build a Small Business Marketing Plan

by Donovan Dillon Contributor

Posted on June 06, 2014 04:29 PM

A small business marketing plan is a road map that help puts you on the right path to a destination. Just as you would not venture out on a road trip without first planning the route, you should not embark on a small business marketing plan without any idea of where you want to end up.  All...

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What is B2B Marketing?

by Donovan Dillon Contributor

Posted on May 30, 2014 11:37 PM

Business-to-business marketing, also known as B2B marketing, must be handled differently than business-to-consumer, or B2C, marketing plans. B2B refers to transactions between businesses, whether between manufacturers to wholesalers or wholesalers to retailers. Therefore, small business marketing...

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Increasing Visibility for Your Marketing Campaigns

by Donovan Dillon Contributor

Posted on April 10, 2014 06:00 PM

The goal of any marketing campaign is to gain as much visibility for the business as possible, increasing its customer base, generating more sales and reaching as many potential customers as possible. By following a few simple steps, businesses can create small business marketing campaigns that...

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Marketing Campaigns and Your Online Reputation

by Donovan Dillon Contributor

Posted on March 18, 2014 04:20 AM

Reputation has always been important when it comes to promoting a business, and, in the past, a marketing campaign simply had to manage your company reputation in the local area. However, with the hundreds of online review sites, message boards and Facebook pages, it does not take long for an...

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Avoid These Small Business Marketing Mistakes

by Donovan Dillon Contributor

Posted on March 07, 2014 01:21 AM

Small business marketing budgets are usually limited, which makes avoiding common small business marketing mistakes even more critical. Creating a successful marketing campaign is not always about how much money you have to spend; it's about using the available advertising budget effectively....

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